News

Tower Marketing Consultancy is committed to bringing it?s clients expertise and insight, ensuring that all marketing strategy and activity is completely relevant to todays market conditions.
This means that the partners of Tower Marketing keep themselves up to date on key trends and activities in our client?s marketplaces.

Read any of the features below, and if you would like to find out anything more, then please contact us.

Food & Beverage Sector latest Corporate Competencies -
A recent study by Allegra Strategies - the 2009 ?Top of Mind? report, details insights into senior executive?s thinking in the Food and Beverage sector, and has shown that the Corporate Competencies required to provide competitive advantage over the next few years and in the light of current economic conditions are changing.
Last year the study showed that innovation was the most critical competency, whereas for 2009, senior execs believe that innovation has to share first place with Customer Service Excellence; this recognises that in highly competitive markets, businesses that demonstrate that the consumer is at the very heart of everything that they do, will win.
More information on the Top of Mind survey can be found at www.Allegra.co.uk

The Sandwich Market -
The Lunch! Exhibition in London at the end of last year provided attendees with some fascinating insights into the whole of the sandwich sector. Points of note were: