Allegra are the leading Food and Beverage research organisation, most well known for the Allegra Café reports in the UK and across Europe. Simon has been working with Allegra to develop the Food Strategy Forum, which is an indispensable program of best in class market intelligence for senior UK food and beverage executives. Simon has helped shape the research program and worked on business development, ensuring that the package of benefits is delivered to new clients and their complex organisations.